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Connect with Shopping Guru PhD.

Follow my shopping experiments, explore useful finds and savings guides, or get in touch about a product, media or business inquiry.

Dr. Elena in her purple-themed Shopping Guru workspace with her dog and laptop.

Ways to connect

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Follow along for product finds, honest reviews, shopping experiments, beauty, keyboards and whatever Dr. Elena is researching next.

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Cashback services I’ve personally used

Personally used does not automatically mean preferred or recommended. Offers and terms change, so compare the whole purchase before choosing a service.

Personally used by Dr. Elena

Rakuten

Read how I compare Rakuten and ShopBack as part of the total purchase calculation.

Read the comparison
Personally used by Dr. Elena

ShopBack

Detailed coverage is available in my real-life cashback comparison.

Read the comparison
Personally used by Dr. Elena

TopCashback

No public referral link is attached. Explore the guide for the method I use to compare cashback choices.

Explore cashback guides
Personally used by Dr. Elena

PayPal Honey

Use the current program page to review eligibility and terms before signing up.

Try PayPal Honey

This is my referral link. If you sign up and meet the program’s current requirements, I may receive a referral reward. Offers and terms can change.

Personally used by Dr. Elena

Capital One Shopping

Use the current program page to review eligibility and terms before signing up.

Try Capital One Shopping

This is my referral link. If you sign up and meet the program’s current requirements, I may receive a referral reward. Offers and terms can change.

Dr. Elena, founder of Shopping Guru PhD, with purple hair holding a coffee mug.

The person behind the research tabs

Hi, I’m Dr. Elena.

I’m a researcher, educator and enthusiastic shopper who likes useful evidence, honest context and finding the smarter way to buy.

Meet Dr. Elena